Whether you are already advertising or just planning to, you have probably heard about Google Shopping. It is the most popular advertising platform both among advertisers and shoppers. Did you know that there are about 3.5 billion searches on Google daily? This makes Google the biggest and most popular platform. Thus, advertising on Google can [...]
Hladamfarby.sk is an e-shop that sells printer cartridges with 95% shopper satisfaction. They offer more than 5,000 types of printer cartridges and have more than 3,000 delivery points. Their services include free shipping and 24-hour delivery. They focus on B2C as well as B2B customers. Visitero.sk is a [...]
Surely you have already met with various offers of CSS partners. If you are still not sure what a CSS program is, you can read more about this program on our website. Thanks to CSS partners, you can reduce the price per click in your Shopping and Remarketing ads, but also increase their [...]
If you want to increase your sales, you must always have an overview of your competition. You will not be the first nor the last if you pay attention to their strategies and think about how to overtake them. First of all, it is necessary to find out the style in which they communicate and [...]
As we said in our previous blog, free product listings are coming to the EU before the end of year. At that time, we didn’t know when it would be. In the past few days, Matt Brittin announced that free listings on the Shopping tab (Surfaces Across Google) coming to EMEA in mid-October. [...]
One of the most common questions of our clients is how and when it is possible to monitor the results of a CSS Partner. As you have read, whether on our website or anywhere else, your CSS Partner is able to reduce your advertising costs or increase the performance of your ads for the same [...]
New month, new news from Shopping in EU. We ended July with results we want to share with you. Take a look at results from July, which show advertisers' interest in our CSS service. The most new leads in July are e-shops (90.5%). Out of the total number of advertisers contacted, we successfully [...]
What is it? The learning phase is when the Google algorithm learns how your campaigns are conducted, how much you spend, and how it could save you on cost-per-click. This is a phenomenon that will be reflected in campaigns that have more fundamental changes. One of them is the switch to a new CSS [...]
Shop owners around the world are trying to respond best and most effectively to the panic that dominates the world at this time. The COVID-19 pandemic brings a number of challenges to retailers of all sizes that they have not faced yet. Therefore, changes need to be done. They share information about how a shop [...]
Having a suitable CSS Partner is a great advantage of every e-shop owner who uses Shopping or Dynamic remarketing campaigns. Some are able to save up to 20% on cost per click without any fees. All right, but what if someone wanted more than just one CSS Partner? It is possible. [...]
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