May is generally a great month for sales, mainly due to the weather. If you have a physical store, you may have seen an increase in customer arrivals, and combined with online you probably had more orders. If you don’t have a physical store, as we mentioned in the previous report, you could [...]
In our previous article, we explained what Performance Max campaigns are and what benefits these brand new Google Ads campaigns offer. Before we look at how to set up these campaigns, let's briefly review the benefits. What are Performance Max campaigns? Performance Max campaign is a [...]
Another month has passed and we are gradually moving to a warmer season. We hope that you are prepared for the summer season since the weather is already great outside and all of us can start enjoying activities like skating, cycling, gardening, and much more. The month of May is an excellent month [...]
The CSS service Shopping in EU has been operating for over 2 years and more than 550 clients have joined us during that time. With each client, we try to monitor the functionality of the CSS program and compare the results before and after activation. From this comparison, we came to the conclusion [...]
We have an interesting period ahead of us. As we could see from previous years, Shopping and Smart Shopping ads could achieve incredible performance for your e-shop. Most e-shops met the highest proportion of orders from Shopping Ads (up to 60-70%), so when a novelty appears that improves this type of campaign, you should [...]
March was a gorgeous month, not only because the spring is starting and everything is blooming and the streets smell great, but also because of the bunch of “international holidays” that you could have taken advantage of. If you have for example pop-ups on your e-shop, those can be used for specific days [...]
A new Google marketing strategy called Performance Max Campaigns has emerged to capture potential customers of eCommerce stores that use Google Shopping or other online tools. Are you wondering what Performance Max campaigns are all about? Well, you came to the right place. We will try to acquaint you with this brand-new concept [...]
The story was told to you by a native from Košice, who takes care of the operation of the shop, Cvaknito.sk, in the heart of Slovakia - in Martin :) We are among the TOP 5 shops in our segment because we enjoy it and our work is fulfilling us. We are (so [...]
Thanks to their strategic placement and visual format, Google Shopping ads are an effective and affordable way for e-shops to advertise. Thanks to Shopping ads, e-shops can attract the attention of customers, get better traffic and achieve more conversions. However, Google Shopping ads are completely different from Search ads and require implementing and setting [...]
February is a short month, but that does not mean that it will yield weaker results than January. January is usually stronger, due to the fact that people still shop after Christmas and there are various discounts on e-shops. In February, you should have finished the planning process for online advertising and, of [...]
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